This Cookie Policy explains how Adova.ai (we, our, or us) uses cookies and similar tracking technologies when you visit our website at adova.ai (the Website) and use our multi-channel advertising optimization platform. This policy explains what these technologies are, why we use them, and your rights to control our use of them.
This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service.
Cookies are small text files that are stored on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners about how their site is being used.
We use cookies and similar technologies for the following purposes:
To provide core website features and ensure our platform works properly for all users.
To understand how visitors use our website and platform, helping us improve user experience and identify technical issues.
To remember your preferences, settings, and login status to provide a personalized experience.
To protect our platform and users from security threats and fraudulent activities.
To deliver relevant advertising and measure the effectiveness of our marketing campaigns.
These cookies are essential for our website to function properly. You cannot disable these cookies without affecting the basic functionality of our website.
| Cookie Name | Purpose | Duration |
|---|---|---|
| adova_session | Maintains user session and login state | Session |
| csrf_token | Security protection against cross-site request forgery | Session |
| cookie_consent | Remembers your cookie consent preferences | 1 year |
| platform_preferences | Stores essential platform settings and preferences | 30 days |
These cookies collect information about how you use our website to help us improve performance and user experience.
| Service | Purpose | Duration | Opt-Out |
|---|---|---|---|
| Google Analytics (_ga, _ga_*, _gid) | Website traffic analysis and user behavior insights | 2 years / 24 hours | Opt Out |
| Hotjar (_hjid, _hjSession*) | User experience analysis and heatmap generation | 1 year / 30 minutes | Opt Out |
| Internal Analytics (adova_analytics) | Platform performance monitoring and usage statistics | 90 days | Contact us to opt out |
These cookies enable enhanced functionality and personalization features.
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Stores dashboard layout and display preferences | 1 year |
| timezone_setting | Remembers your timezone for accurate data display | 6 months |
| notification_settings | Stores your notification and alert preferences | 1 year |
| language_preference | Remembers your selected language setting | 1 year |
These cookies are used to deliver relevant advertisements and measure campaign effectiveness.
| Service | Purpose | Duration | Opt-Out |
|---|---|---|---|
| Google Ads (_gcl_au, _gcl_aw) | Conversion tracking and ad personalization | 90 days | Opt Out |
| Facebook Pixel (_fbp, _fbc) | Social media advertising and conversion tracking | 90 days | Opt Out |
| LinkedIn Insight Tag (li_sugr, lidc) | Professional network advertising and analytics | 90 days | Opt Out |
| Marketing Attribution (adova_attribution) | Internal marketing campaign tracking and attribution | 30 days | Contact us to opt out |
We use various third-party services that may set cookies on your device. These services have their own privacy and cookie policies:
You can control cookies through your web browser settings. Most browsers allow you to:
You can opt out of targeted advertising cookies using these industry tools:
Please Note: If you choose to disable cookies, some features of our website and platform may not function properly. Essential cookies cannot be disabled without affecting core functionality.
Under GDPR and other privacy laws, you have rights regarding your personal data, including data collected through cookies:
Our mobile applications may use similar tracking technologies including:
Our advertising optimization platform uses cookies and local storage to:
Some of our third-party cookie providers may transfer data internationally. We ensure appropriate safeguards are in place for such transfers in compliance with applicable privacy laws.
Our website and services are not intended for children under 16. We do not knowingly collect personal information from children through cookies or other means.
We may update this Cookie Policy from time to time to reflect:
When we make material changes:
We recommend checking this policy periodically to stay informed about our cookie practices.
If you have any questions about this Cookie Policy, our use of cookies, or wish to exercise your privacy rights, please contact us:
Email: [email protected]
Phone: +1 (669) 269-6961
Address: Cupertino, CA, USA
Response Time: We will respond to cookie-related inquiries within 30 days (or as required by applicable law).
For more information about our data practices, please see:
For general information about cookies and online privacy:
This Cookie Policy is designed to be compliant with GDPR, CCPA, and other major privacy regulations. Regular updates ensure continued compliance with evolving privacy laws and industry best practices.