Terms of Service

1. Agreement and Acceptance

These Terms of Service Terms govern your use of the Adova.ai platform and services Platform, Services provided by Adova.ai, Inc.Adova.ai , we, our, or us. By creating an account, accessing, or using our Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms and ourPrivacy Policy.

If you do not agree to these Terms, you may not use our Services.

2. Description of Services

Adova.ai provides a comprehensive multi-channel advertising optimization platform that enables businesses and agencies to manage, optimize, and analyze advertising campaigns across multiple platforms. Our services include:

2.1 Core Platform Features

• Campaign Management: Unified management of advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Performance Optimization: AI-powered bid optimization, budget allocation, and targeting recommendations
• Analytics and Reporting: Comprehensive performance analytics, custom dashboards, and detailed reporting
• Audience Management: Cross-platform audience insights and targeting optimization
• Creative Optimization: Performance analysis and recommendations for advertising creatives

2.2 API Integrations

Our Platform integrates with third-party advertising platforms through authorized APIs:

• Google Ads API: Campaign data access and management capabilities
• Meta Business API: Facebook and Instagram advertising account management
• LinkedIn Marketing API: LinkedIn campaign management and optimization

2.3 Target Users

Our Platform is designed for advertising agencies, enterprises, marketing professionals, and businesses managing multiple advertising accounts across different platforms.

2.4 Service Modifications

We reserve the right to modify, enhance, or discontinue any aspect of our Services at any time with reasonable notice. We will make commercially reasonable efforts to maintain backward compatibility for existing features.

3. Eligibility and Account Requirements

3.1 Age and Capacity Requirements

You must be at least 18 years old and have the legal capacity to enter into contracts. If you are using the Platform on behalf of a company or organization, you represent and warrant that you have the authority to bind that entity to these Terms.

3.2 Account Registration

To use our Services, you must create an account and provide accurate, complete, and current information during registration. You agree to:

• Provide accurate and truthful information during registration
• Maintain the accuracy of your account information
• Keep your login credentials secure and confidential
• Notify us immediately of any unauthorized use of your account
• Accept responsibility for all activities that occur under your account

3.3 Geographic Restrictions

Our Services are available globally, but may be subject to local laws and regulations. You are responsible for ensuring your use of our Services complies with applicable local laws.

4. Third-Party Platform Integration and API Usage

4.1 API Authorization and Access

Our Platform accesses third-party advertising platforms through authorized APIs using credentials and permissions you provide. By connecting your advertising accounts, you:

• Grant us permission to access your advertising account data for optimization purposes
• Confirm you have the authority to provide such access
• Acknowledge that API access is subject to third-party terms and policies
• Accept responsibility for maintaining valid API connections

4.2 Google Ads Integration Terms

When using Google Ads features through our Platform, you agree to:

• Comply with Google's Terms of Service and Google Ads API Terms of Service
• Adhere to Google Ads Policies and advertising guidelines
• Maintain valid Google Ads account credentials and permissions
• Accept that Google may limit or revoke API access at any time
• Acknowledge that we act as a processor of your Google Ads data

4.3 Meta Business API Integration Terms

When using Meta (Facebook/Instagram) features through our Platform, you agree to:

• Comply with Meta's Terms of Service and Platform Terms
• Adhere to Meta's Advertising Policies and community standards
• Maintain valid Meta Business Manager account access
• Accept that Meta may limit or revoke API access at any time
• Acknowledge that we act as a processor of your Meta advertising data

4.4 LinkedIn Marketing API Integration Terms

When using LinkedIn features through our Platform, you agree to:

• Comply with LinkedIn's User Agreement and Marketing Developer Platform Agreement
• Adhere to LinkedIn's Advertising Guidelines and professional standards
• Maintain valid LinkedIn Campaign Manager account access
• Accept that LinkedIn may limit or revoke API access at any time
• Acknowledge that we act as a processor of your LinkedIn advertising data

4.5 API Usage Responsibilities

You are responsible for:

• Ensuring you have proper authorization to connect advertising accounts
• Maintaining valid API credentials and permissions
• Complying with all third-party platform terms and policies
• Managing your own relationships with third-party platforms
• Any costs or fees associated with third-party platform usage

4.6 API Usage Limits

Your use of our Platform is subject to reasonable usage limits to ensure optimal performance for all users. Excessive API calls or automated usage beyond normal business operations may result in temporary throttling or account suspension.

5. Acceptable Use Policy

5.1 Permitted Uses

You may use our Platform only for lawful business purposes related to advertising campaign management and optimization. You agree to use our Services in compliance with all applicable laws and regulations.

5.2 Prohibited Uses

You agree not to use our Platform to:

• Violate any applicable laws, regulations, or third-party rights
• Create or promote fraudulent, misleading, or deceptive advertising
• Transmit viruses, malware, or other harmful code
• Attempt to gain unauthorized access to our systems or other usersaccounts
• Reverse engineer, decompile, or attempt to extract source code
• Use our Services to compete with us or create similar services
• Violate the terms of service of integrated third-party platforms
• Engage in any activity that disrupts or interferes with our Services
• Share or resell access to our Platform without authorization
• Use automated systems to access our Platform beyond normal usage

5.3 Content Standards

Any content you upload or create through our Platform must comply with:

• All applicable advertising standards and regulations
• Third-party platform content policies
• Intellectual property laws and respect for others' rights
• Professional and ethical advertising practices

6. Data Processing and Privacy

6.1 Data Processing Agreement

When you use our Platform to manage client advertising campaigns, we act as a data processor on your behalf. You acknowledge that:

• You are the data controller for any personal data processed through our Platform
• You have obtained all necessary consents and authorizations for data processing
• You will comply with all applicable privacy laws and regulations
• Our processing of data is governed by our Privacy Policy

6.2 Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit and at rest
• Access controls and authentication mechanisms
• Regular security audits and monitoring
• Compliance with applicable privacy regulations

6.3 Data Retention and Deletion

We retain your data in accordance with our Privacy Policy and applicable laws. Upon termination of your account, we will delete or anonymize your data according to our retention schedule.

7. Subscription Plans and Billing

7.1 Subscription Plans

Our Services are offered through various subscription plans with different features and usage limits. Current plan details, features, and pricing are available on our website and subject to change with notice.

7.2 Billing and Payment

• Billing Cycles: Subscriptions are billed monthly or annually based on your selected plan
• Payment Methods: We accept major credit cards and other payment methods as specified
• Automatic Renewal: Subscriptions automatically renew unless cancelled before the renewal date
• Price Changes: We may change prices with 30 days' noticeto existing subscribers
• Taxes: You are responsible for all applicable taxes and fees

7.3 Refund Policy

Refunds are provided on a case-by-case basis at our discretion. Generally:

• No refunds for partial month usage
• Annual subscriptions may be eligible for pro-rated refunds within 30 days
• Service credits may be provided for significant service interruptions

7.4 Suspension for Non-Payment

We may suspend or terminate your access for non-payment after reasonable notice. Suspended accounts may lose access to data and functionality until payment is resolved.

8. Intellectual Property Rights

8.1 Adova.ai Intellectual Property

The Platform, including all software, algorithms, designs, trademarks, and proprietary technology, is owned by Adova.ai and protected by intellectual property laws. You receive only the limited rights granted in these Terms.

8.2 Your Content and Data

You retain ownership of all content and data you provide to our Platform. By using our Services, you grant us a limited license to process, display, and use your data solely to provide our Services.

8.3 Third-Party Intellectual Property

You agree to respect all third-party intellectual property rights and ensure you have proper licenses for any content you use in your advertising campaigns.

8.4 Feedback and Suggestions

Any feedback, suggestions, or ideas you provide about our Platform become our property and may be used without compensation or attribution.

9. Service Level Agreement

9.1 Availability Commitment

We strive to maintain 99.9% uptime for our Platform, excluding scheduled maintenance and circumstances beyond our control.

9.2 Maintenance and Updates

• Scheduled Maintenance: We may perform scheduled maintenance with advance notice
• Emergency Maintenance: May occur without notice to address security or stability issues
• Platform Updates: We regularly update our Platform with new features and improvements

9.3 Support Services

We provide technical support through email and our platform interface. Support response times vary by subscription plan and issue severity.

10. Disclaimers and Limitations of Liability

10.1 Service Disclaimers

10.2 Third-Party Platform Disclaimers

We do not control third-party advertising platforms (Google, Meta, LinkedIn) and are not responsible for:

• Changes to third-party APIs or platform policies
• Service interruptions or limitations imposed by third parties
• Loss of data or functionality due to third-party actions
• Third-party platform billing or account issues

10.3 Limitation of Liability

10.4 Force Majeure

We are not liable for any failure to perform due to circumstances beyond our reasonable control, including natural disasters, government actions, or third-party service failures.

11. Indemnification

You agree to indemnify, defend, and hold harmless Adova.ai, its officers, directors, employees, and agents from and against any claims, damages, losses, costs, or expenses arising from:

• Your use of our Platform or Services
• Your violation of these Terms or applicable laws
• Your advertising content or campaigns
• Your violation of third-party rights or platform terms
• Any data you provide or process through our Platform

12. Termination

12.1 Termination by You

You may terminate your account at any time by:

• Cancelling your subscription through your account settings
• Contacting our support team
• Following the cancellation procedures in your subscription plan

12.2 Termination by Us

We may terminate or suspend your account immediately if you:

• Violate these Terms or our Acceptable Use Policy
• Fail to pay fees when due
• Engage in fraudulent or illegal activities
• Violate third-party platform terms that affect our services
• Use our Services in ways that harm our business or other users

12.3 Effect of Termination

Upon termination:

• Your access to our Platform will cease immediately
• You remain responsible for all fees incurred before termination
• We will process your data deletion according to our Privacy Policy
• You must cease all use of our intellectual property
• Provisions that should survive termination will continue to apply

12.4 Data Export

You may export your data at any time during your subscription and for 30 days after termination. After this period, data may not be recoverable as it will be deleted according to our Privacy Policy retention schedule.

13. Dispute Resolution

13.1 Governing Law

These Terms are governed by the laws of the State of California, United States, without regard to conflict of law principles.

13.2 Jurisdiction and Venue

Any disputes arising from these Terms shall be resolved in the state and federal courts located in Santa Clara County, California. You consent to the jurisdiction and venue of these courts.

13.3 Dispute Resolution Process

1. Direct Resolution: First attempt to resolve disputes through direct communication with our support team
2. Mediation: If direct resolution fails, disputes may be resolved through mediation
3. Litigation: As a last resort, disputes may be resolved through court proceedings

13.4 Class Action Waiver

You agree that disputes will be resolved individually and not as part of a class action or collective proceeding.

14. General Provisions

14.1 Entire Agreement

These Terms, together with our Privacy Policy and any additional terms for specific features, constitute the entire agreement between you and Adova.ai regarding our Services.

14.2 Modification of Terms

We may modify these Terms at any time by:

• Posting updated Terms on our website
• Notifying you via email or platform notification
• Updating the Last Updated date

Continued use of our Services after changes constitutes acceptance of the modified Terms.

14.3 Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

14.4 Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or our right to enforce it later.

14.5 Assignment

We may assign these Terms and our rights and obligations to any party. You may not assign your rights or obligations without our written consent.

14.6 Survival

Provisions that should reasonably survive termination will continue to apply, including intellectual property rights, disclaimers, limitation of liability, and dispute resolution terms.

15. Contact Information

These Terms of Service are designed to be comprehensive and legally sound. However, you should have these reviewed by your legal counsel to ensure full compliance with your specific business operations and applicable laws.